VoxNations has the unique capacity, experience, and expertise to conduct qualitative studies with participants from China.

 

Focus Groups and In-depth Interviews

VoxNations has developed a unique capacity to conduct focus groups, structured observations, group interviews and gang surveys, ethnographic interviews, and in-depth interview studies on diverse subject matters among first- and second-generation Chinese people who currently reside outside of China. Focus groups are organized utilizing industry-standard custom-designed focus group facilities:

  • Spacious room, fully equipped with unobtrusive double audio/video recording capabilities, TV set connected to computer with Internet and DVD, flip chart, and concept rails,

  • State-of-the-art recruiting techniques with a computer aided telephone interviewing (CATI) facility, experienced operators and interviewers, expert screening and recruiting techniques, and

  • Soundproof viewing area, seating up to 8 observers providing optimal observing environment with electronic audio monitoring and large one-way mirror.


Headquartered in Toronto, Canada, which is the home to over half a million Chinese people from all walks of life and second only to New York City for largest Chinese community in North America, VoxNations is uniquely positioned to conduct various reliable qualitative studies among Chinese people who currently reside outside of China.